Pricing
Who this guide is for
Shopify merchants evaluating Joy Loyalty or looking to understand their current plan and upgrade options.
Overview
Joy Loyalty offers four pricing tiers designed to scale with your business — from new stores testing loyalty programs to enterprise brands managing complex omnichannel experiences. All plans include a 14-day free trial (except Starter), the Ultimate goes with 30-day free-trial and pricing is transparent with no hidden fees.
Pricing structure
Joy Loyalty uses a base subscription + order volume pricing model:
- Base monthly fee — Covers access to all plan features
- Free monthly orders — Each plan includes a quota of orders at no extra cost
- Overage fees — Additional orders beyond your quota are charged per 100 orders
The four plans
Starter - $0
- Basic points program
- Referral program
- Loyalty widget & basic branding
- Live chat support
- 150 monthly free orders
Feature comparison table
| Feature Category | Starter | Essential | Advanced | Ultimate |
|---|---|---|---|---|
| Pricing & Usage | ||||
| Base price | $0 | $29/mo | $129/mo | $499/mo |
| Free orders/month | 150 | 500 | 2,000 | 7,000 |
| Usage fee (per +100 orders) | x | $15 | $10 | $5 |
| Core features | ||||
| Points programs | Basic | Social engagement | Advanced | Custom |
| Referral program | 30 referrals | 100 referrals | Unlimited | Unlimited |
| Points expiration | ❌ | ✅ | ✅ | ✅ |
| Points calculator | ❌ | ✅ | ✅ | ✅ Checkout page |
| Branding design | Basic | ✅ Full | ✅ Full | ✅ Full |
| Loyalty widget | ✅ | ✅ | ✅ | ✅ |
| Loyalty page | ❌ | ✅ | ✅ | ✅ |
| Analytics | ❌ | ✅ | ✅ | ✅ |
| Multi-language | ❌ | ✅ Basic | ✅ Auto-translate | ✅ Auto-translate |
| Shopify POS | ❌ | ❌ | ✅ | ✅ |
| Advanced features | ||||
| Fraud-prevention | ❌ | ✅ | ✅ | ✅ |
| VIP tiers | ❌ | ❌ | ✅ | ✅ |
| Paid membership | ❌ | ❌ | ✅ | ✅ |
| Loyalty rule engine | ❌ | ❌ | ✅ | ✅ |
| Cart drawer redemption | ❌ | ❌ | ✅ | ✅ |
| Loyalty account | ❌ | ❌ | ✅ | ✅ |
| Milestone rewards | ❌ | ❌ | ✅ | ✅ |
| B2B tier system | ❌ | ❌ | ✅ | ✅ |
| Checkout extensions | ❌ | ❌ | ❌ | ✅ Plus only |
| Dynamic point expiration | ❌ | ❌ | ❌ | ✅ |
| Integrations & SDK | ||||
| 30+ curated integrations | ✅ | ✅ | ✅ | ✅ |
| Shopify Metafield integration | ❌ | ✅ | ✅ | ✅ |
| Shopify Flow | ❌ | ✅ | ✅ | ✅ |
| Headless support (Hydrogen) | ❌ | ❌ | ❌ | ✅ |
| Custom development | ❌ | ❌ | ❌ | ✅ |
| API access | ❌ | ❌ | ❌ | ✅ |
| Support | ||||
| 24/7 live chat | ✅ | ✅ | ✅ | ✅ |
| Dedicated Account Manager | ❌ | ❌ | ✅ | ✅ |
| Personalized onboarding demo | ❌ | ❌ | ✅ | ✅ |
| Priority support | ❌ | ❌ | ❌ | ✅ |
| White-glove migration to Joy | ❌ | ❌ | ❌ | ✅ |
Understanding order volume pricing
How to calculate your monthly cost
Step 1: Choose your base plan based on features needed
Step 2: Estimate your monthly orders (check Shopify Analytics → Orders)
Step 3: Calculate if you'll exceed free order quota
Step 4: Add overage fees if needed
Pricing examples
Example : High-volume store
- Orders/month: 3,500
- Recommended plan: Advanced ($129/mo)
- Free orders included: 2,000
- Overage: 1,500 orders = 15 × $10 = $150
- Total monthly cost: $279
Calculate your price at: https://joy.so/pricing/ (opens in a new tab)
Ultimate custom pricing
For stores with consistently high order volume (5,000+ orders/month) or unique needs, Joy offers custom enterprise pricing.
Contact sales for:
- Volume discounts
- Multi-brand/multi-store packages
- Agency white-label pricing
- Custom support agreements
- Specialized integrations
- Dedicated infrastructure
Frequently asked questions
General pricing questions
Do I need to pay anything to get started?
No. Joy offers a free Starter forever with 150 monthly orders and basic features. You can upgrade to paid plans anytime.
Do you offer a free trial for paid plans?
Yes. All paid plans (Essential, Advanced, Ultimate) include a 14-day (30-day with the Ultimate) free trial with full feature access and no credit card required.
Usage control questions
How can I control my usage?
- Monitor your order volume in Joy dashboard
- Set up quota alerts (email notifications)
- Exclude non-loyalty orders by adjusting earning rules
- Upgrade to a higher plan for better overage rates
- Time high-volume campaigns strategically
Can I set a hard limit on orders to avoid overage fees?
No hard limits, but you can set up alerts when approaching 80% and 100% of your quota.
Plan change questions
Can I upgrade or downgrade my plan anytime?
Yes. Upgrades take effect immediately. Downgrades take effect at your next billing cycle.
What happens to my data if I downgrade?
Your data remains intact. Features from the higher plan become unavailable, but you can upgrade again anytime to regain access.
Can I switch between monthly and annual billing?
Currently, Joy only offers monthly billing. Contact sales for annual contract options.
Custom and enterprise questions
Are there custom plans available for high-volume stores?
Yes. Stores with 5,000+ monthly orders or unique needs can contact sales for custom enterprise pricing with volume discounts.
What is "Priority support"?
Priority support includes faster response times, live chat access, and dedicated support channels.
Do you offer agency or partner pricing?
Yes. Joy has a partner program with special pricing for agencies managing multiple client stores. Learn more about the Partner Program → (opens in a new tab)
Getting help with pricing
Need help choosing a plan?
Book a demo: Schedule a personalized consultation → (opens in a new tab)
Our team will review your business needs and recommend the best plan.
Use the calculator: Visit joy.so/pricing (opens in a new tab) and use the interactive calculator to estimate your monthly cost based on order volume.
Contact sales:
- Email: sales@avada.io
- In-app chat: Click the support icon in the Joy dashboard
- Phone: Available for Ultimate subscribers
Existing subscribers
Technical support:
- In-app chat (all plans)
- Email: support@avada.io
- Priority support (Advanced/Ultimate): Faster response times
Start your free trial
Ready to grow your business with loyalty?
Start 14-day free trial →No credit card required. Full feature access. Cancel anytime.