Referral block
This feature is available in Advanced and Ultimate
What is this feature
The Referral Block is a customizable widget that appears on your checkout success page, encouraging customers to refer friends immediately after completing their purchase. This feature transforms your Thank you page into a powerful conversion tool that captures the customer's post-purchase excitement to drive new customer acquisition through word-of-mouth marketing.
Why users should use this feature
The post-purchase moment represents peak customer satisfaction and engagement. Customers are significantly more likely to make referrals immediately after a positive purchasing experience when their excitement is highest. This feature capitalizes on this optimal moment, turning the traditionally passive Thank you page into an active revenue-generating touchpoint that drives referral conversions.
How to add and customize referral blocks
Accessing the referral block settings
Navigate to your Joy admin panel
Go to On-site content from the main menu
Select Thank you page from tabs
Click Edit in theme editor next to the Referral block option
Search for "Referral block" in the theme editor and click Save
Customize the referral block
Search for "Referral block" in the theme editor and
In Block settings, customize certain fields to match your branding
- Heading Title: Size and tone
- Referral Description: Size and tone
- Copy button: Size and tone
Click Save to finish
Customizing your referral block
Once added, you can customize all aspects of the referral block, including text content (headlines, descriptions, button text), visual elements (colors, fonts, spacing), and positioning on the thank you page. The block will automatically pull your existing referral program settings and rewards information.
Examples of effective referral block implementations
Beauty brand example
Headline: "Share the love!"
Description: "Give friends 20% off, earn $10 credit for each referral."
Visual: Soft pastel colors with prominent pink call-to-action button
Fitness supplement example
Headline: "Tell your workout buddies!"
Description: "Friends get 15% off, you earn 500 points per referral."
Visual: Bold, energetic colors with strong orange action button
FAQs
Q: Will the referral block appear for all customers?
A: By default, yes, but you can set conditions to show it only to specific customer segments, order values, or product categories through the block settings.
Q: Can I have multiple referral blocks on the same thank you page?
A: Yes, you can add multiple referral blocks with different designs or messaging, though we recommend testing to ensure this doesn't overwhelm customers.
Q: Does the referral block work with my existing referral program settings?
A: Absolutely. The referral block pulls directly from your configured referral program, including reward amounts, terms, and conditions.
Q: Can I track the performance of my thank you page referral blocks?
A: Yes, referral conversions from thank you page blocks are tracked in your Joy analytics dashboard, allowing you to measure their effectiveness.
Q: What happens if a customer doesn't have a referral link yet?
A: The block will automatically generate and display the customer's unique referral link when they click the call-to-action button.
Q: Can I A/B test different referral block designs?
A: While Joy doesn't have built-in A/B testing for blocks, you can manually test different versions by changing the design and measuring performance over time.