Shopify Flow: Klaviyo and Joy Loyalty

This feature is available for Essential, Advanced, and Ultimate

Joy now supports native Klaviyo integration — no Shopify Flow required.

You can connect Joy directly to Klaviyo and use real-time trigger events (tier changes, point earnings, birthdays, referrals, and more) without going through Shopify Flow. This is the recommended approach.

👉 See Joy and Klaviyo (opens in a new tab) for the full setup guide.

Using Shopify Flow as an alternative

If you prefer to route Klaviyo actions through Shopify Flow — for example, to combine Klaviyo sends with other Flow logic — you can still set up a workflow using the steps below.

Open Shopify Flow and create a new workflow

Access Shopify Flow, create a new workflow, and choose Joy Loyalty as the trigger.

Select Klaviyo as the action

Select an action and choose Klaviyo. This allows you to automatically send a campaign when the trigger conditions are met.

For most use cases, the native Joy × Klaviyo integration (opens in a new tab) provides more trigger events, richer event properties, and easier setup — without needing Shopify Flow as a middleman.